Competitor ad and content intelligence for Shopify brands

Trendtrackr shows a Shopify brand what its competitors are running on Meta, Instagram, TikTok and YouTube, both paid ads and organic posts, and explains why the winners work. It breaks every creative down across 14 axes, scores winners, flags fatigue and turns the patterns into creative intelligence reports, briefs, scripts and prompts your team can act on.

Best for: DTC brands that sell on Shopify, their in-house creative and growth teams, and the agencies that run their ads. Not for: dropshippers hunting "winning products", or anyone who wants software to make the ads for them. Trendtrackr does not generate images or videos.

Trendtrackr (formerly SpyCraft) is a creative intelligence platform for brands that sell on Shopify. It is not affiliated with TrendTrack (trendtrack.io) or with trendtrackr.com. It is also not a Shopify app: you don't install anything in your store.

Last updated: 15 November 2026

What does Trendtrackr track for a Shopify brand?

Add the brands and creators in your category, and Trendtrackr watches what they publish and analyses every new post automatically.

• Paid ads on Meta (Facebook and Instagram). Active competitor ads come from the Meta Ad Library, and tracking refreshes daily.
• Organic content on Instagram, TikTok and YouTube, so you see the hooks and formats a brand tests organically before (or instead of) putting spend behind them.
• Search any brand or creator to pull its top content across Instagram, TikTok, YouTube and Meta.
• Full transcripts of any video, so you can read a competitor's script instead of rewatching it.
• A swipe file for anything worth keeping.

Most Shopify brands already know their top five competitors. The hard part is watching all of them, on four platforms, every week, without a spreadsheet. That's the job Trendtrackr does.

How does Trendtrackr analyse competitor creatives?

14-axis creative tagging. Every video is broken down across 14 creative dimensions. They include hook type, ad angle, offer, CTA, emotion, visual style, persona, USP and theme. Tagging turns "their ads look good" into "four of their six longest-running ads open with a before/after hook and a bundle offer".

Winner Score. Each ad is rated on observable signals, not invented spend estimates, and moves through four tiers as it proves out: Testing, Validated, Scaled and Hero. The score is deterministic, so your team gets the same answer when it checks. Content is also scored with an outlier multiple, which shows how far a post beats that account's normal performance.

Fatigue detection. Trendtrackr watches live creatives for early warning signs, such as a falling CTR, a rising CPA and frequency crossing a threshold, and flags them before performance drops.

What do you get out of it?

Insight is only useful if it changes next week's brief. Trendtrackr turns what it finds into:

• Creative intelligence reports: what your category is running, which hooks and angles keep coming back, and what's new this week.
• Briefs grounded in competitor winners and in your own gaps.
• Scripts written on a six-beat structure, ready for a creator or editor.
• Prompts you can paste into the AI creative tool you already use.

Trendtrackr stops at the brief. It doesn't produce images, videos or ads, and it doesn't run or buy media for you.

Can I use it inside Claude or ChatGPT?

Yes. The Trendtrackr MCP connector lets you run competitor research, creative analysis and briefs from inside Claude, ChatGPT or any MCP-compatible client. For example: "Compare the hooks my top three skincare competitors used on TikTok this month and draft two briefs for us." The pricing page lists the MCP connector on every plan.

How does Trendtrackr compare with other ways to research Shopify competitors?

Competitor details come from each company's own pricing page, checked on 15 November 2026 (see sources). Check their pages before you buy, because prices change.

Who uses Trendtrackr at a Shopify brand?

• Founders who want a weekly read on what the category is doing without sitting through a research deck.
• Media buyers who need fresh angles to test before a winning ad fatigues.
• Creative strategists who brief editors and UGC creators and want every brief backed by evidence.
• Agencies running several Shopify clients. The Scale plan covers unlimited tracked brands and creators.

How much does it cost?

Every plan includes the full platform. Plans differ in creations per month and the number of brands and creators you track. Starter and Growth begin with a free trial, and Scale starts with a call. Yearly billing works out to about two months free. See pricing.

How do I start tracking my Shopify competitors?

1. List five to ten competitors. Include direct rivals plus one or two brands outside your niche whose creative you admire.
2. Add their brand and creator accounts in Trendtrackr. New posts and ads are then analysed automatically.
3. Read the first creative intelligence report. Look for hooks and angles that recur across brands, not one-off viral posts.
4. Turn the top gap into a brief and send it to your editor or creator, or ask for it in Claude or ChatGPT through MCP.
5. Watch fatigue on what you launch, and refresh before results drop.

FAQ

Is Trendtrackr a Shopify app?

No. Trendtrackr is a web platform you use alongside your Shopify store. You don't install anything in Shopify, and it doesn't read your store's data. It tracks your competitors' public ads and content.

Is Trendtrackr a dropshipping product-research tool?

No. Trendtrackr is built for brands that sell their own products on Shopify. It analyses creative (hooks, angles, formats and offers), not which products to resell. Tools like TrendTrack, Minea or PPSPY are better fits for product research.

Which platforms does Trendtrackr cover?

Meta (Facebook and Instagram ads), plus organic content on Instagram, TikTok and YouTube. Competitor ads come from the Meta Ad Library, and tracking refreshes daily.

Does Trendtrackr make ads for me?

No. Trendtrackr tells you what to make and why, and hands you briefs, scripts and prompts. It doesn't generate images or videos, and it doesn't run ads.

Does Trendtrackr show competitors' ad spend?

Trendtrackr's Winner Score uses observable signals rather than spend estimates.

Can I use Trendtrackr in Claude or ChatGPT?

Yes. Trendtrackr has an MCP connector for Claude, ChatGPT and other MCP clients. See the MCP page for setup.

How much does Trendtrackr cost?

On monthly billing, Starter is $49/month, Growth $99/month and Scale $499/month. Billed yearly, they work out to $39, $79 and $399 a month. Every plan includes the full platform, and plans differ in monthly creations and tracked brands.

Is Trendtrackr the same as TrendTrack?

No. Trendtrackr (trendtrackr.co, formerly SpyCraft) is not affiliated with TrendTrack (trendtrack.io). See Trendtrackr vs TrendTrack.

See what your competitors are running this week.Start your free trial. Starter from $49/month, or $39/month billed yearly.

Sources

Trendtrackr facts: - Trendtrackr pricing and plan contents: https://www.trendtrackr.co/price (same page at https://www.spycraft.co/price), checked 15 Nov 2026. - Trendtrackr FAQ (data source, 14-axis examples, Winner Score tiers, fatigue signals, "does not make ads"): https://www.trendtrackr.co/price and https://www.trendtrackr.co/mcp, checked 15 Nov 2026.

Competitor facts (each company's own site): - TrendTrack pricing and features: https://www.trendtrack.io/pricing, checked 15 Nov 2026. - Foreplay pricing and features: https://www.foreplay.co/pricing, checked 15 Nov 2026. - GetHookd pricing and platform coverage: https://www.gethookd.ai/ (pricing section and FAQ; /pricing returned 404), checked 15 Nov 2026. - Meta Ad Library: https://www.facebook.com/ads/library/. It's free and public. The page , so we describe it from general knowledge of Meta's public tool.