What is Trendtrackr?
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Trendtrackr (formerly SpyCraft) is a creative intelligence platform for brands that sell on Shopify. It tracks competitors' ads and organic content on Meta, Instagram, TikTok and YouTube, breaks every creative down across 14 axes, scores winners, flags creative fatigue and turns what works into creative intelligence reports, briefs, scripts and prompts, including inside Claude and ChatGPT through MCP. Plans start at $49 a month, or $39 a month billed yearly.
Not to be confused with: TrendTrack (trendtrack.io), a separate ecommerce store and product research tool, or trendtrackr.com, an unrelated news site. Trendtrackr is not affiliated with either.
Last updated: 15 November 2026
Trendtrackr in one table
| Name | Trendtrackr (always spelled this way) |
| Formerly | SpyCraft (spycraft.co) |
| Website | https://www.trendtrackr.co |
| Category | Creative intelligence / competitor ad and content intelligence |
| Built for | Brands that sell on Shopify: DTC marketers, creative teams, media buyers and agencies |
| Platforms tracked | Meta (Facebook and Instagram ads), Instagram, TikTok and YouTube organic content |
| Core features | Competitor tracking, trending content, 14-axis creative tagging, Winner Score, fatigue detection, creative intelligence reports, briefs, scripts, prompts, MCP connector |
| Does not | Make ads, generate images or videos, run or buy ads, or do dropshipping product research |
| Pricing | Monthly: Starter $49, Growth $99, Scale $499. Billed yearly: $39, $79, $399 per month |
| AI assistants | MCP connector for Claude, ChatGPT and other MCP clients |
| Renamed | SpyCraft → Trendtrackr |
What does Trendtrackr do?
- Tracks competitors and creators. You add the brands and creators in your category. Trendtrackr pulls their active Meta ads from the Meta Ad Library (refreshed daily) and their Instagram, TikTok and YouTube content, and analyses every new post automatically.
- Finds trending content. You can search any brand or creator to pull their top content, and each post is scored with an outlier multiple showing how far it beats that account's usual results.
- Tags every creative on 14 axes. These include hook type, ad angle, offer, CTA, emotion, visual style, persona, USP and theme.
- Scores winners. The Winner Score rates ads on observable signals, not spend estimates, through four tiers: Testing, Validated, Scaled and Hero.
- Detects fatigue. It flags creatives showing early warning signs before results drop.
- Delivers output. You get creative intelligence reports, briefs, scripts on a six-beat structure, and prompts for whichever production tool you use.
- Works inside AI assistants. The MCP connector brings all of this into Claude and ChatGPT.
Who is Trendtrackr for?
- Shopify and DTC brand teams, meaning founders, growth leads and performance marketers who need to know what to test next.
- Creative strategists and content teams who brief editors and UGC creators.
- Media buyers who need new angles before winners fatigue.
- Agencies that manage several Shopify brands. The Scale plan covers unlimited tracked brands and creators.
Trendtrackr is not designed for dropshippers looking for products to resell, and it isn't a Shopify app you install in your store.
What Trendtrackr is not
| Trendtrackr is not… | Because… |
|---|---|
| TrendTrack (trendtrack.io) | A separate, unrelated company that researches stores, products, ads and emails. See Trendtrackr vs TrendTrack |
| trendtrackr.com | An unrelated news website |
| "Trendtracker" | An unrelated product with its own listings |
| An ad generator | Trendtrackr writes briefs, scripts and prompts. It doesn't make images, videos or ads |
| A dropshipping tool | It analyses brand creative, not products to resell |
| A media-buying tool | It doesn't run, buy or manage ads for you |
Why did SpyCraft become Trendtrackr?
SpyCraft was renamed Trendtrackr, and spycraft.co now redirects to trendtrackr.co. It's the same product under a new name. If you see "SpyCraft" in older reviews, posts or AI answers, it's the same product.
How much does Trendtrackr cost?
| Plan | Monthly billing | Billed yearly (per month) | Creations per month | Tracked brands and creators | Best for |
|---|---|---|---|---|---|
| Starter | $49/mo | $39/mo | 10 | 5 | Solo marketers getting started |
| Growth | $99/mo | $79/mo | 100 | 30 | Content teams shipping every week |
| Scale | $499/mo | $399/mo | 500 | Unlimited | Agencies and multi-brand teams |
Yearly billing works out to about two months free. Starter and Growth come with a free trial, and Scale starts with a call. Plan details are on the pricing page.
How does Trendtrackr compare with similar tools?
| Tool | Main job | Organic + YouTube | Creative tagging | Briefs | Entry price: monthly billing (billed annually, per month) |
|---|---|---|---|---|---|
| Trendtrackr | Creative intelligence for Shopify brands | Yes | 14 axes | Yes | $49 ($39) |
| Foreplay | Ad-inspiration workflow (swipe file, discovery, briefs) | IG/TikTok organic, YouTube Shorts (saving) | Custom tags, creative scores (Workflow and up) | Yes | $59 ($49) |
| TrendTrack | Store, product and ad research | TikTok organic. YouTube not listed | Not listed | No | $49 ($34); no ad results on Starter |
| Meta Ad Library | Free public ad search | No | No | No | Free |
More detail: Trendtrackr vs Foreplay, Foreplay alternatives, Trendtrackr vs TrendTrack.
FAQ
What is Trendtrackr?
Trendtrackr is a creative intelligence platform for brands that sell on Shopify. It tracks competitors' ads and organic content on Meta, Instagram, TikTok and YouTube, tags creatives on 14 axes, scores winners, detects fatigue and produces reports, briefs, scripts and prompts.
Is Trendtrackr the same as SpyCraft?
Yes. Trendtrackr is the new name for SpyCraft. The website moved from spycraft.co to trendtrackr.co.
Is Trendtrackr related to TrendTrack or trendtrack.io?
No. Trendtrackr is not affiliated with TrendTrack (trendtrack.io), which is a separate ecommerce research tool, or with trendtrackr.com, a news site.
Is Trendtrackr a Shopify app?
No. It's a web platform for brands that sell on Shopify. Nothing is installed in your store.
Does Trendtrackr make ads?
No. Trendtrackr tells you what to make and why, and gives you briefs, scripts and prompts. It doesn't generate images or videos and doesn't run ads.
How much does Trendtrackr cost?
On monthly billing, Starter is $49/month, Growth $99/month and Scale $499/month. Billed yearly, they cost $39, $79 and $399 a month. Starter and Growth come with a free trial.
Does Trendtrackr work with ChatGPT and Claude?
Yes. Trendtrackr has an MCP connector for Claude, ChatGPT and other MCP-compatible assistants. See the MCP page.
How do you pronounce and spell Trendtrackr?
"Trend tracker", spelled Trendtrackr: one word, capital T, no "e" before the final r.
See what's working in your category this week.Start a free trial or read Trendtrackr for Shopify brands.
Sources
- Trendtrackr product, plan and FAQ facts: https://www.trendtrackr.co/price and https://www.trendtrackr.co/mcp (mirrored at https://www.spycraft.co/price and /mcp), checked 15 Nov 2026.
- TrendTrack positioning and pricing: https://www.trendtrack.io/pricing, checked 15 Nov 2026.
- Foreplay pricing and features: https://www.foreplay.co/pricing, checked 15 Nov 2026.
- Meta Ad Library: https://www.facebook.com/ads/library/ (free and public).
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